Digital Marketing

Introduction To Digital Marketing

1. What is Digital marketing?
2. Benefits of Digital Marketing.
3. Comparison between Online and Offline marketing.
4. Future of Digital Marketing.
5. Modules in Digital Marketing.

Introduction To Blogging

1. Introduction to blogging & its benefits
2. Creation of blog either with WordPress or Blogger.
3. Deciding on blog layout design with ready templates
4. Various default widget integrations
5. Adding of multiple pages
6. Creating & posting of blog articles
7. Basic on-page optimized page
8. Integration of Google Analytics & Google Webmaster tool
9. Integration with Google Adsense

Creating a Website in WordPress

1. What is a Website
2. Types of Websites
3. What is a Domain? Types of Domain extensions.
4. Factors considered while selecting a Domain name.
5. What is a Web Hosting? Types of Web Hosting.
6. What is CMS? Types of CMS.
7. What is WordPress? Importance of WordPress.
8. Installing WordPress
9. Dashboard Interface
10. Themes- Free and Premium Themes
11. Creating Pages, Posts, and Permalinks
12. Plugins- Essential plugins for a Website. 

Search Engine Optimization

1. Introduction to SEO
2. Importance of SEO
3. How Search Engine Works.
4. Keyword Research
5. Analyzing your Competitors
6. OnPage Optimization
7. Content Optimization
8. OffPage Optimization
9. Analysis and Reporting.

Keyword Research

1. What is a Query or Keyword research
2. Importance of choosing right keywords
3. Different types of keywords
4. Procedures to find a right keyword for a website
5. Keyword analysis
6. Keyword research using Google keyword planner

Google Algorithms and updates

1. What is Search Engine Algorithms?
2. How Algorithms Works?
3. Search Engine Penalties and Recoveries
4. Google Panda Algorithm?
5. What is Google Penguin
6. What is Google EMD Update
7. Recover your site from Panda, Penguin and EMD

Webmaster / Search Console

1. Creating webmaster account
2. Verifying webmaster account
3. Brief explanation on webmaster
4. Search Appearance
5. Google Index
6. Google Crawling
7. Search Traffic
8. Understanding queries and Average keyword position
9. Page insights
10. Google My Business

Creating Landing Pages

1. What is a Landing Page
2. Importance Of Landing Page
3. Landing Page User Interface
4. Landing Page Optimization
5. Best Practices for Designing Landing Page
6. Designing a Landing Page

Google Adwords

1.  Defining the Client’s budget, Goals & Targets
2. Website Analysis & Competitor Analysis
3. Campaign Structuring
4. Keyword Research
5. Keyword Match Types
6. AdCopy Creation
7. Quality Score
8. AdWords Editor – Campaign, AdGroups, Keywords & AdCopy uploading
9. AdWords Account Set-up
10. AdWords Interface explanation
11. Campaign Settings for Search & Display Network
12. Display Network Campaign Set-up
13. Ad Extensions
14. PPC remarketing
15. PPC optimization Techniques
16. My Client Center (MCC) set-up
17. Shopping Ads
18. Video Ads
19. Google AdWords Express
20. Google AdMob
21. Dynamic Search Ads
22. Google AdWords Certification Exam

Social Media Marketing

1. Introduction to Social Media Marketing
2. Importance of Social Media Marketing
3. Channels in Social Media Marketing
4. Social media Marketing Strategy
5. Facebook Marketing
6. Creating Facebook Business Page
7. Creating Standard Images for Page and Post
8. Introduction to Hashtags and its Benefits
9. Facebook Ads
10. Facebook Insights
11. Twitter Marketing
12. Creating a Twitter Page
13. Twitter Ads
14. LinkedIn Marketing
15. LinkedIn Ads
16. Instagram Marketing
17. Google+
18. Youtube Marketing

Email Marketing

1. What is Email Marketing?
2. Benefits of Email Marketing.
3. Email Marketing Software.
4. Creating Sign up Forms.
5. Creating Lead capture Popups.
6. Creating General Forms.
7. Creating Auto Responders.
8. Run a Campaign.
9. A/B split Testing.
10. Reporting and Automation.

Affiliate Marketing and Google AdSense

1. Online money earning strategies
2. Introduction to Affiliate marketing
3. Affiliate marketing in E-commerce
4. Top Affiliate marketing Networks
5. Modes of Promoting Affiliate Products
6. Introduction to Google Adsense
7. Google Adsense Tricks for approval
8. Installing Code in Website
9. How to Start earning money with Google adsense & Freelancing

Online Reputation Management

1. Introduction to ORM
2. Why ORM
3. Monitoring Search results
4. Monitoring Google reviews
5. Monitoring Complaint sites
6. Monitoring Social media
7. Tools for ORM

Web Analytics (Google Analytics)

• Introduction to Google analytics and Importance
• KPI in Analytics
• Analytics interface and Dashboard
• Goals and Conversion tracking
• Segmentation and Filters
• Installing Google Analytics in website
• Preparing Reports